Introductory pricing is a customer-acquisition tool
An initial discount can be legitimate and useful. The problem begins when a comparison page repeats the first charge without showing what the second and third orders cost, whether membership continues monthly, and how cancellation works.
Five numbers to record
- First order after the promotion.
- Regular refill price.
- Required monthly membership.
- Shipping per order.
- Refill interval and cancellation deadline.
Use the 90-day test
Assume the treatment remains unchanged for ninety days. Count the introductory order, later refills, monthly membership, and shipping. This makes a low first charge and an expensive renewal visible in the same number.
When the renewal price is not disclosed
Label it “not clearly disclosed” and direct the visitor to verify the checkout terms. Do not invent a number or present the first order as the ongoing price.
Provider examples in our ledger
- HealthyMale: a documented twenty-pill $39 offer, with the exact drug, strength, and future order price to be confirmed.
- Roman: product-specific recurring plans with dose and quantity differences.
- MadeMed: monthly and quarterly structures previously advertised for a compounded product.
- BiltRx: product pricing plus an advertised monthly membership.
Run both tools
Use the subscription checker for introductory-versus-regular pricing and the real-cost calculator for fees, quantity, and cost per dose.